About Us
Why Us
At Pure Home Care, our “why” is simple yet profound: every person deserves a life of dignity, independence, and purpose, no matter the challenges they face. We believe that everyone holds unique aspirations, and with the right support, those aspirations can be pursued and achieved.
Our commitment is to provide compassionate, respectful care that empowers people to live well—whether that means supporting older Australians to age with dignity, helping people with disability build independence, honouring veterans with specialised care, or delivering culturally safe services for First Nations peoples.
For us, care is not just about meeting needs—it’s about walking alongside individuals on their journey, helping them find joy, fulfilment, and autonomy. This is our purpose, our passion, and the reason we strive every day to make a meaningful difference in the lives of those we serve.
Why Us
At Pure Home Care, our “why” is simple yet profound: every person deserves a life of dignity, independence, and purpose, no matter the challenges they face. We believe that everyone holds unique aspirations, and with the right support, those aspirations can be pursued and achieved.
Our commitment is to provide compassionate, respectful care that empowers people to live well—whether that means supporting older Australians to age with dignity, helping people with disability build independence, honouring veterans with specialised care, or delivering culturally safe services for First Nations peoples.
For us, care is not just about meeting needs—it’s about walking alongside individuals on their journey, helping them find joy, fulfilment, and autonomy. This is our purpose, our passion, and the reason we strive every day to make a meaningful difference in the lives of those we serve.
Our CEO
Meet Ailene Reeds, the visionary leader behind Pure Home Care. Ailene brings a wealth of experience and passion to her role as CEO, with a deep-rooted commitment to serving others with compassion and integrity. As a proud Filipino-American, Ailene embodies the values of bayanihan – communal support and solidarity – in everything she does.
Driven by her Filipino heritage, Ailene is dedicated to fostering a culture of warmth, hospitality, and inclusivity within Pure Home Care. Her leadership is characterised by a genuine care for both clients and employees, ensuring that everyone feels valued, respected, and empowered.
Our Team
At Pure Home Care, our greatest strength is our people. Every member of our team, from care professionals to support staff, shares a deep commitment to compassion, respect, and making a real difference in the lives of those we serve.
Our team is more than just highly skilled; they are individuals who truly care. They walk alongside clients with patience and dedication, often going above and beyond to ensure each person feels valued, supported, and empowered. It’s this combination of expertise and genuine human connection that makes our care not only high quality, but deeply meaningful.
Our CEO
Meet Ailene Reeds, the visionary leader behind Pure Home Care. Ailene brings a wealth of experience and passion to her role as CEO, with a deep-rooted commitment to serving others with compassion and integrity. As a proud Filipino-American, Ailene embodies the values of bayanihan – communal support and solidarity – in everything she does.
Driven by her Filipino heritage, Ailene is dedicated to fostering a culture of warmth, hospitality, and inclusivity within Pure Home Care. Her leadership is characterised by a genuine care for both clients and employees, ensuring that everyone feels valued, respected, and empowered.
Our Team
At Pure Home Care, our greatest strength is our people. Every member of our team, from care professionals to support staff, shares a deep commitment to compassion, respect, and making a real difference in the lives of those we serve.
Our team is more than just highly skilled; they are individuals who truly care. They walk alongside clients with patience and dedication, often going above and beyond to ensure each person feels valued, supported, and empowered. It’s this combination of expertise and genuine human connection that makes our care not only high quality, but deeply meaningful.
Our Mission
At Pure Home Care, our mission is to enrich lives through compassionate, personalised support that empowers people to live with dignity, independence, and purpose. We are dedicated to walking alongside older Australians, people with disability, veterans, and First Nations communities, ensuring every person feels valued, respected, and supported.
We place each individual at the centre of their care, creating safe and nurturing environments where aspirations can be pursued and quality of life enhanced. With a steadfast commitment to compassion and excellence, we go beyond simply providing services, we strive to make every day more meaningful for the people we serve.
Our Vision
At Pure Home Care, our vision is a world where every person; older Australians, people with disability, veterans, and First Nations communities … can live with dignity, independence, and joy. We aspire to be a trusted leader in home care, recognised for compassion, respect, and culturally safe support.
We envision communities where individuality is honoured, strengths are celebrated, and every person is empowered to pursue their purpose. Through innovation, quality care, and genuine human connection, we are committed to shaping a brighter, more inclusive future for all.
Our Promise
At Pure Home Care, our promise is to deliver care that goes beyond meeting needs; it enriches lives. We are committed to providing compassionate, personalised support that respects dignity, nurtures independence, and brings comfort to every individual we serve.
We promise to listen, to honour each person’s story, and to walk alongside them with empathy and respect. With a dedication to excellence and genuine human connection, we will always strive to make every moment of care meaningful.
Our Mission
At Pure Home Care, our mission is to enrich lives through compassionate, personalised support that empowers people to live with dignity, independence, and purpose. We are dedicated to walking alongside older Australians, people with disability, veterans, and First Nations communities, ensuring every person feels valued, respected, and supported.
We place each individual at the centre of their care, creating safe and nurturing environments where aspirations can be pursued and quality of life enhanced. With a steadfast commitment to compassion and excellence, we go beyond simply providing services, we strive to make every day more meaningful for the people we serve.
Our Vision
At Pure Home Care, our vision is a world where every person; older Australians, people with disability, veterans, and First Nations communities … can live with dignity, independence, and joy. We aspire to be a trusted leader in home care, recognised for compassion, respect, and culturally safe support.
We envision communities where individuality is honoured, strengths are celebrated, and every person is empowered to pursue their purpose. Through innovation, quality care, and genuine human connection, we are committed to shaping a brighter, more inclusive future for all.
Our Promise
At Pure Home Care, our promise is to deliver care that goes beyond meeting needs; it enriches lives. We are committed to providing compassionate, personalised support that respects dignity, nurtures independence, and brings comfort to every individual we serve.
We promise to listen, to honour each person’s story, and to walk alongside them with empathy and respect. With a dedication to excellence and genuine human connection, we will always strive to make every moment of care meaningful.
CONTACT
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